Aurélia is a designer from the Jura region of France and passionate about design, fashion and jewellery.
There's nothing she doesn't know about eyewear.
In 2012, she joined Jura eyewear manufacturer OxibisGroup, and together they created the JOOLY® brand, pronounced with the 'j' sounding like the 's' in treasure, as in Jouli (a name we think perfectly illustrates the energy of women: a mix of strength and sensitivity, character and poetry).
Both highly demanding, they share an incredible eye for detail and the desire to create delicate, balanced and exquisite models. A choice of acetates in powder shades, highlighting metals with contemporary colours and elegant shapes, and skilful concealment of the frame's technical elements for a more delicate look...
The company's know-how and exacting quality standards are perfectly complemented by her deliberately feminine approach and fashion-oriented, contemporary style.
The concept? Surprising and innovative: a trend (in clothing, accessories or home decor) = a pair of glasses.